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Pro Players Network (PPN) is a cable sports network based on a unique idea: Nobody can tell the stories better than the players themselves. Completely owned by professional athlete investors, PPN presents an opportunity to show all original content, Sports Broadcasting, Reality TV, Documentaries and stories about the lifestyles and passions of professional athletes in their truest form, unfiltered by corporate networks. The network required a brand that represented the qualities of truth, integrity, edge, momentum, and class they emulate, that would position them alongside the leading deliverers of sports entertainment media. - From concept to final refinement and expansion, the brand mark was tailored specifically for this purpose.