In partnership with Hovers Over Water Agency
Creative Director: Christopher DeGaetano
Art Director + Design lead: Nathanael Clanton
Hovers Over Water hired me to assist in developing a seeding kit for Adidas' "Play Like Ace" campaign for WNBA legend Candace Parker.
I developed packaging concepts, graphics, illustrations, and animations, for the seeding kit and supplementary collateral.
The client was really keen on the lenticular treatment our team had previously done for "The Pack" and asked that we incorporate that on this project as well.
The concept involved playing off of the "Ace" identity with a playing card theme that carried across the printed pieces inside, the packaging itself, and the accompanying digital experiences.
CHEERS.
