Redefining The Aftermarket.
In the process of branding 27WON Performance, an ecommerce retailer for Honda aftermarket parts, I designed their website. This project was extensive, including design, photography, web layout, and coding.
Before the product launch, the primary goal of the site was to build an online following as well as to inform and educate people about the brand-new company.
PLATFORMS: Squarespace + CS Cart
Following launch, the site was transformed from a STORY into a STORE.
Products were displayed front and center, giving customers an opportunity to instantly access the product within one click. The site is also designed to be a destination for the community, providing engaging social content and blog posts that inform and inspire those in the Honda community.