Xbox contacted Satori Engine to develop retail messaging and artwork, as well as a campaign toolkit that would serve as a global style guide for the messaging.
The Xbox Graphic System included a Visual Toolkit that contained guidelines for producing unified visual advertisements and presentations for the Xbox global retail campaign, as well as in-depth development of a series of visual themed advertisement categories.
The retail campaign brief was to target 6 specific customer markets. These categories represented the key demographics and strategic offerings that Xbox planned to target. Satori Engine was asked to develop concepts tailored to each tier, refine them and create usage guidelines for the themes’ application in all markets.
Our team developed individualized advertising and copywriting for each category in a process that went from research, to rough concept, to digital proofs, to creation of final visuals. All of the final pieces adhered to the Visual Toolkit developed for the campaign.
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