In Partnership With Heart & Hustle Productions
Executive Producer & Creative Director: Rashad Floyd
Services Rendered: Graphic Design, Creative Strategy & Pitch
Executive Producer & Creative Director: Rashad Floyd
Services Rendered: Graphic Design, Creative Strategy & Pitch
"The Refresh" Seasonal Digital Campaign
CLIENT: Champs Sports + NIKE
DESCRIPTION
I served as the senior designer with the team at Heart & Hustle Productions. We were tasked to develop a disruptive and compelling, digitally-led content series appealing to the high school male varsity athlete during Back To School. Personify the lifestyle look of athlete and his style off the court. Continuously define the look of Nike Inc. at Champs in an authentic, distinct and sustainable product/marketing platform.
"Everybody reinvents themselves 4 times a year."
Ben Simmons, Baker Mayfield, Travis Kelce, and Khalil Mack each collaborate with a professional stylist to bring their looks to life. Queuing it up from who they are on/off the court and what style is to them. Establishing that Champs Sports is THE destination for your toe-to-head assortment.
The video content produced by Heart & Hustle for the campaign has over 4 million combined views on Youtube.
