"The Refresh" Seasonal Digital Campaign
Champs Sports + NIKE
10x EPISODIC DIGITAL SHORTS, 3-MINUTE RECAP, PHOTOGRAPHY + SOCIAL GRAPHICS
DESCRIPTION
Disruptive and compelling, digitally-led content series appealing to the high school male varsity athlete during Back To School. Personify the lifestyle look of athlete and his style off the court. Continuously define the look of Nike Inc. at Champs in an authentic, distinct and sustainable product/marketing platform.
"Everybody reinvents themselves 4 times a year."
Ben Simmons, Baker Mayfield, Travis Kelce, and Khalil Mack each collaborate with a professional stylist to bring their looks to life. Queuing it up from who they are on/off the court and what style is to them. Establishing that Champs Sports is THE destination for your toe-to-head assortment.

The video content our team produced has over 4 million combined views on Youtube alone.

You may also like

Back to Top