Heart & Hustle was approached to make a film documenting football player Ndamukong Suh’s journey from childhood to his preparation for
the 2010 NFL Draft.
A title and supplementary graphics were designed using the meaning of Suh’s name, “House of Spears” as the primary concept. The aesthetic references the lettering on sports jerseys as well as Suh’s aggressive and
forceful playing style.
Further graphic work was done following with a video diary
series for Sprint Mobile called “Rookie Life”.