To amplify the impact of the new rebrand for Amalfi's Restaurant & Mercato, additional graphics were developed for marketing, atmosphere and to deepen the brand's story.
These included design of a 20' graphic mural that would be applied to the entire North dining room of the restaurant. The mural is comprised of imagery that is iconic to the Amalfi's experience, family, and history.
Supplemental canvas prints, and photos of the staff leadership were also developed, as well as branded tshirts for retail in the Mercato.
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